33-Our Divisions  Groceries


The Groceries division of Pioneer Foods is a key player in various segments of the food industry with a product range of beverages, breakfast cereals, dried fruits and vegetables, and baking aids and desserts. Our focus is on producing quality food products, delivering exceptional customer service and enhancing business relationships with customers and trading partners.

We are renowned for our high quality and market leading brands – Liqui-Fruit, Ceres and Fruitree. Our products offer consumers a wide range of basic flavours as well as exotic fruit juice blends, in a variety of packaging configurations. The brand portfolio has captured nearly 50% market share of the long-life fruit juice category in South Africa.

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