Our Executive Team


Phil Roux (49)

Chief Executive Officer
BCom (Hons), MBA

Phil joined Pioneer Foods from Tiger Brands where he held the position of Business Executive: Consumer Brands as well as serving as an Executive Director. He has 25 years’ experience in the fast-moving consumer goods industry in various senior positions, including that of Chief Operating Officer: Africa for Coca Cola SABCO and as a Non-Executive Director of Oceana Group Ltd.

He has been with the Group since April 2013.


Cindy Hess (38)

Chief Financial Officer

Cindy joined the Group from Sea Harvest where she held the position of Financial Director for seven years. She started her career at KPMG in 1999 and has since held executive positions at Woolworths and within the Transnet Group.

She joined the Group in March 2014.


Tertius Carstens (51)

Executive: Essential Foods
B.Eng (Chem) MBA

Tertius has 20 years’ experience within the Group, before and after the merger, in managerial and executive capacities. He is the Executive responsible for the Essential Foods division.

He has been with the Group for 20 years.


Thushen Govender (38)

Executive: International, Joint Ventures, Mergers and Acquisitions
BCom (Hons), CA (SA), MBA (UK)

Thushen joined the group in 2013 from Tiger Brands where he served as the Executive: Business Development, Strategy and Investor Relations. His career commenced with Deloitte South Africa and he later transferred to the United States to gain international experience. Over the past 10 years he has been involved in business development and strategy within various emerging markets whilst working for Stanbic Africa and Tiger Brands respectively.

He joined the Group in October 2013.


Jay-Ann Jacobs (42)

Group Legal & Company Secretary
BA, LLB LLM Post Graduate Diploma: Environmental Law

Jay-Ann practised as a Corporate and Commercial Attorney for 12 years prior to joining Pioneer Foods, four of which were as a Director at Cliffe Dekker Hofmeyr Inc. in Cape Town.

She has been with the Group for four years.

Executive-Management_Felix Lombard

Felix Lombard (45)

Executive: Groceries
MComm (Tax), CA(SA)

Felix started his career with the Group in 1995 as Head of Information Systems at Bokomo and then Pioneer Foods. He then acted as Financial Manager for Sasko Maize Mills and in 1999 was promoted to Executive: Agri Business and Packaging. He is currently Executive responsible for the Groceries division.

He has been with the Group for 19 years.


Martin Neethling (51)

Chief Marketing Officer
B.Soc.Sci (Economics, Politics, Bus Admin), MBA

Martin’s career spans 28 years, during which time he has held various senior within the retail, advertising and FMCG sectors, including Managing Director of Berry Bush BBDO, Director for Marketing and Financial Services within the Pepkor Group, and Chairman of Jay Jays. He has more recently been adjunct faculty at both the University of Cape Town and the University of Stellenbosch Business School, and a researcher at the UCT Unilever Institute of Strategic Marketing.

Martin joined the Group in October 2015.


Dale Fobian (48)

Executive Human Resources: Group Services
 B Com, MBL, Dip. Counselling

Dale has 25 years human resources experience. He is the executive responsible for Group Services, leads the organisation’s Human Resources Forum, and co-ordinates functional strategy.

He has been with the Group for 22 years.



Piet Burger (52)

Executive: Supply Chain 
B.Eng (Chem), MBA

Piet has 22 years’ experience in the supply chain and manufacturing environments.  He is responsible for Group Procurement, Logistics, Sustainability, SHE and Manufacturing.

He has been with the Group for 11 years.