To be the leading South African FMCG company with a strong African footprint on a globally recognised scale.
|Number 1 or 2 in select categories:
Pioneer Foods’ two main objectives as a business are strengthening its brand positions and expanding its margins. To ensure we go from strength to strength in these areas, we focus on six specific strategic themes. The effective implementation of our strategy as a whole is an ongoing and dynamic process. Pioneer Foods is focused on embedding our business model to ensure The Group reaches its full potential.
Shaping a Winning portfolio
Seed – Weed – Feed
Focus on power brands
Enhance brand strength of winners and fully leverage market positions
Embed strategic customer management
Collaborate to win in modern and traditional trade
Reset the cost base and step up productivity
Establish an efficient cost structure and organisation
Build a high performance team
Establish a high performance culture and invest in the capabilities we need to win
Adopt sustainability practices in all we do
Increasing profitability whilst considering and measuring our impact on the planet and people